Sports marketing expert Alan Seymour predicts that superstars Harry Kane, Raheem Sterling, Jack Grealish and Bukayo Saka will be in high demand among companies.
He said: “So far, Raheem has probably been the stand-out player and he will be the closest to a Johnny Wilkinson-type poster boy but if someone scores the winner in the final that will propel them on to the A-list.”
Read more: England 2, Denmark 1: Euro 2020 final awaits as Gareth Southgate and team exorcise another ghost of tournaments past
England beat Denmark 2-1 after extra time on Wednesday night to reach their first final at a major international tournament since 1966.
“Jack Grealish could be that person he is a bit of a new face, and has a bit of an edge that someone like Harry Kane doesn’t have” Seymour said.
“A brand will want to jump on that. Bukayo Saka has such a great story — he was a straight-A student at school and companies will want to work with him in a different way, to make the most of his values.”
He added “The most oft-used concept in sports marketing is legend, think of the 1966 squad, people will never forget those players, and that is very powerful to a company.”
He also noted that firms will be competing with each other to sign up manager Gareth Southgate.
Southgate famously fronted a Pizza Hut advert in which he hid his face using a paper bag after he faced a public backlash for missing in a penalty shoot-out against Germany in the Euro 1996 semi-final at Wembley.
As well as potential brand endorsements, England’s players will share bonuses worth up to £12 million if they win the tournament – an average of £461,000 per player.